Working in a small innovation cell inside a typical corporate company was a big challenge. Our main objective was to prove how design could be valuable and useful to achieve business goals and influence top-level product decisions.
I was hired by Victor Montalvão
and Bernardo Tausz to join the VML design team. I worked mostly doing visuals, interactions, information architecture schemes, prototypes and user flows for the company’s portal.
For a short period I was responsible for the company’s home page. We followed a concept created by the Work&Co team that's grounded in delivering content based on the client's environment.
Frequently the company needed a solution with a higher focus on sales of a specific product. This template has this and also the flexibility to use a secondary feature like a background image.
Everything was designed with an iterative process. Responding on the fly to the business team, who had requirements changing along the project. Being quick was essential to respond to those changes and start the development.
A lot of this work benefited from the help of the Work&Co design team, Oi UX design leaders and other designers from VML. Collaboration was an essential part of the process.
I made this animation on After Effects to help developers and stakeholders understand how the interaction during scrolling could work. I agree it would have been much better to make a real prototype, but at the time I didn't have time to build one. This helped regardless.
This is one of the strategic partnerships that Oi made to improve sales and change their perception in the market. I was in charge of designing these first sketches for Netflix and Spotify pitch.
We tried different solutions. Like creating a hub for all partnerships that the company was doing with a different structure for the content, now more focused on how the partnership works instead of only their benefits.
