Beni – 2014

Helping small businesses grow through attraction and retention.

Beni is a customer engagement platform that rewards loyal clients with benefits like vouchers, discounts, products and even invitation for events. For businesses, it is a tool to grow and track their customers.

The company

Beni offers an elegant tool that allows every business to create their own loyalty program and marketing campaigns in an easy way. In the first months we were selected to participate in the Rio de Janeiro’s state sponsored acceleration program, Startup Rio.

My Role

I was hired by Jeizzon Mendes to be responsible for the B2B dashboard and the company websites. The entire team was composed of two designers and two engineers. I also had to help with the front-end development.

The objective of the B2B dashboard was simple and clear:
allow entrepreneurs to manage their benefits and track their results.

Iteration was essential in the design process to find the best solution. It helps to explore multiple different solutions and see everything more clearly, making discussions more concrete and focused on the problem.

The result is a simple, elegant and easy to use dashboard.

I also designed the Beni landing page. It was an incredible opportunity to face multiple roles, from concept to code.

2014

Beni

Working in a startup with a small but highly skilled team.
2015

Oi

Changing a corporate company with design from the inside out.
2016

Doinn

A short but extremely rich experience abroad.

See my previous works. Fly to the past.